24/7 in Love is every Kapamilya’s dream come true. It combines a lot of their favorite Star Magic artists which makes it a dream come true for these teen and network driven audience that seems to be the film’s target. Just when you thought that Cinco is already crowded when it fits five stories in a film, then you’d be surprised to find out that this one incorporated seven stores in it.
The main story involves Jane (Kathryn Bernardo) who wants to meet her biggest crush who happens to be singing heartthrob Billy Fernandez (Daniel Padilla). In order to do that, she must enter a video contest that begs the question “What will you do if the world ends on December 21?” The approach Jane used in it is to interview random people to ask for their answers, and that served as the common link to the other six categories. Not the laziest methinks, but not the most creative as well.
The first interviewee happens to be forty year old virgin Virginia (Pokwang), and knowing that the world is about to end, the only thing she wants to do is end the drought as well. Coming from a heartbreak from long time boyfriend, her friend set her up on a male prostitute hiring site which led her to meet Charles (Sam Milby). Apparently, it was Charles first time in the business as he’s only doing it for fast cash. Among all the stories, this seems to be the most loyal to the recurring theme of what will you do til the world end. Pokwang and Sam Milby has this fun chemistry that it’s not weird to watch at all.
The second story involved Barbara (Maja Salvador) who’s head over heels over his playboy bachelor boss Ken (Diether Ocampo). There’s not a lot that happened in this part, though it’s always a joy to see Maja Salvador on screen. She’s just so natural and comfortable to watch. Diether Ocampo, on the other hand, has already proven himself before, but it seems that not being on the screen for quite some time can make your acting look dull especially when you’re paired with an energetic actress like Maja.
Next story is about a gay and a girl bestfriend between Isabella (Bea Alonzo) and Butch (Zanjoe Marudo). As Isabella realizes that she’s starting to like her bestfriend who happens to have the same preference with boys as her. This one is a case of friendship and where one draws the line in pursuing the next step. While watching this episode, I’m just really amazed with how beautiful Bea Alonzo is. I have already mentioned it before in my The Mistress review, but she really just radiates the screen. Zanjoe Marudo was convincing at most times, and their chemistry works. I just find the story too long especially since after it’s two predecessors were fast and resolved quickly.
The fourth story involves heartbroken Verna (Angelica Panganiban) who mends a broken heart in Vietnam, and there she meets Pinoy bartender Elvis (John Lloyd Cruz). It was a fast encounter; too fast that things ended real fast as well. With that said, this is my favorite among the series, and probably one that can stand as a lone film. There’s too much that one can explore here, and this gives a tight and mature portrayal that stands out among these bubblegum love stories. Angelica and John Lloyd clicked naturally, and both were good in their individual scenes.
Piolo Pascual headlines the next part as Pipoy, which is reminiscent of the famous Gerald Anderson character Budoy. He and his constant buddy Jomar (Zaijan Jaranilla) are the closest of them all, and that involves him doing all the tricks for Jomar’s crush Ayee (Xyriel Manabat) to like him. When a confused Ayee thought that it was Pipoy who was doing the movies to her, Pipoy and Jomar’s friendship was put to a test. This is one of the fun episodes in the series, as it showcases how Zaijan and Xyriel are the best child actors of their generation and has cemented their status to join the club of the best child stars ever. Piolo, despite not being totally relegated to supporting status, was good as well. This is probably the episode that will leave you with a smile when it ends.
The last one is about childhood sweethearts Patty (Kim Chiu) and Alvin (Gerald Anderson). After graduating from high school, Patty left to pursue his dreams leaving Alvin behind. Now as an intern in an ad agency, she gets the task of finding the local town hero who happens to be Alvin. The material they worked on was one of the weaker ones in the series, but it was fun seeing over the top Maricar Reyes as the boss from hell, and the Kimerald team together. However, it seems as if the whole episode was just focused on exploiting Gerald Anderson’s body by making him run in slow mo with only his undies on, or have him take his shirt off.
The whole movie closes by going back to the first story which involves a song number and a
not so surprising appearance by all the previous couples in the venue with Kathniel taking the spotlight in this one. I’m not surprised but I’m stunned that every time either Daniel Padilla or Kathryn Bernardo appears on screen, the whole cinema goes crazy.
All in all, the movie was uneven at best, and that’s because of the too many stories which were unbalanced. With that said, it was definitely entertaining with some premises worth of being uncovered better. I find it more of a Valentines Day than a Love Actually.