MTV VMA Best Female Video Series: 1997   2 comments

1997

It’s Thursday, and it meant only one thing: it’s time for our MTV Best Female Video Series. Last week, we began this list with the 2004 batch where in Britney Spears dominated the poll with Toxic. This week, we move farther to the 90s and tackle a batch of some notable 90s names, as we go on the 1997 nominees!

Giving some domestic realness vibes here, this video, which I’ve learned was an homage to The Color Purple, is as bubbly as one can get depicting Badu in a day of her life as a helper. She has been catching dogs, hanging clothes, and cleaning a barn on the duration of the whole video. What I find particularly striking about it though is the last act where she looks glorious in a green table cloth as she’s singing in front of a crowd. It’s basically a “reward” per se of her stressful day by ending every inch glamorous in the end.

Having Steve Poltz as your “guy” in the video certainly doesn’t hurt, and this song (which I find the best of the bunch) is one that goes hand in hand with the message of the video. The video’s strongest suit is when both Jewel and Steve can’t seem to find their way together, as the strum of the guitar continues to highlight the failed relationship of the two of them signifying that maybe it’s for the better that they really can’t reach each other.

If you’re gonna be known forever for a simple word, then might as well take it a notch and have something that you’ll be remembered greatly. That’s probably what Meredith Brooks has in mind as she will always be associated with the word bitch. That said, this song is far more memorable and stronger than its corresponding video. Sure it’s lovely to see the interpretation between the different things that surround Meredith in certain parts of it, but mostly it’s jsut hers floating of a flower background. Flower power? Who knows? I can’t tell.

Before Xtina went dark with Fighter or Kelly Clarkson as the bride in Behind Those Hazel Eyes, Paula Cole already used that same setting for her Grammy Record of the Year song Where Have All the Cowboys Gone? Whether it’s the autumn leaves on her feet or the American Horror Story-like flashbacks, this is an instance where the song is greatly helped by its video. Or mayeb I’m in the minority in that one since I’m not particularly fond of the song.

And then there’s Toni. Don’t you all miss the days when MTV is full of those pop divas whose music videos are melodramatic in nature? Sure there’s the Bonnie Tylers of the 80s, but one better not forget the video of Unbreak My Heart. Toni, in her x100 emotional self, reminisces the moments she has with Tyson Beckford after his accident. But then since it has to be dramatic, the moments she remembered were her shaving him, her playing Twister with him, and him doing yoga on the backyard. I really do miss this type of videos. Lol.

MTV that year went for Jewel, but I think I have to go with Erykah Badu on this one. I just love everything about the video. It’s short film realness, the film’s color and its attempt to tell a happy story.  It’s so feel good and fun, which I prefer from this batch.

Personal pick: Erykah Badu, “On & On
MTV VMA pick: Jewel, “You Were Meant for Me

Full Rankings:
1. Erykah Badu, “On & On
2. Paula Cole, “Where Have All the Cowboys Gone?
3. Toni Braxton, “Un-break My Heart
4. Jewel, “You Were Meant for Me
5. Meredith Brooks, “Bitch

As for you, vote on the poll below to make your choice!

As always, you can follow me on Twitter: @nikowl

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2 responses to “MTV VMA Best Female Video Series: 1997

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  1. I love that I remember watching all these videos in secret when I was like 12 because MTV was banned in our house!

    Jewel ALL THE WAY!

    1) Jewel
    2) Braxton
    3) Badu
    4) Cole
    5) Brooks

    I love all these songs and I kind of think all these videos work really well…except for that bitch.

    • I’m happy that Jewel is an MTV VMA champ so there’s that! And why is MTV banned in your house!!! Omg that’s terrible. =/

      And yes, Bitch is an awful video though we’ll always have that song. 🙂

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