5 Best ABS-CBN Christmas Station IDs   Leave a comment

xmas

When we think of Christmas, we’re reminded of a lot of things: completing the simbang gabi, the smell of fresh puto bumbong and bibingka, colorful Christmas decorations in Ayala, and endless shopping mall sales. Oh, and the  launch of ABS-CBN’s annual Christmas-themed station ID. Starting back in 2003, ABS-CBN’s tradition of producing these videos definitely adds more excitement to the holiday season. A dozen years later, it’s clear that they aren’t competing anymore with anyone when it comes to station IDs; as a matter of fact, they’re running this game already. ABS-CBN has already mastered the art of producing such that launching it is considered an event of its own already. Last week, they’ve finally released the one for 2015 with the theme “Thank You For the Love!” (which you can watch here) and sung by their triumvirate loveteams Daniel Padilla and Kathryn Bernardo, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano, alongside The Voice Kids 2 champion Elha Nympha and her coach Bamboo.

Let’s do the perfect holiday throwback as we go back at five of their best Christmas station ID outputs yet.

5. “Lumiliwanag ang Mundo sa Kwento ng Pasko” (2012)

2012 was when ABS-CBN started the tradition of incorporating their different advocacy in their station IDs. When previous years would simply focus on doing reenactments of the different Christmas traditions, they’ve now included snippets of the actual gift giving and helping to the victims of the different typhoons, as well as interviews to the survivors. Consider it tacky or exploitative if you like, but no doubt it started the trend of the heart tugging stories that makes the holidays feel really more about love.

Highlights:  Dawn Zulueta putting up her lantern in her US grapevine house, a shot of an old Ivatan couple setting up their lantern, and Gerald Anderson visiting a barangay severely affected by the typhoons.

4. “Magkasama Tayo sa Kwento ng Pasko” (2013)

2012 was the trial year, but 2013 was when they fleshed out more of these different human Christmas stories of Pinoys all over the world. It started with Gemma, an OFW based in Hong Kong narrating that she would miss the holidays to earn more money for her family. Then there’s a habal-habal driver in Cebu, Kim Chiu’s “family” that she visited for a reality show years before, and a married old couple based in the US now among many others. This year’s jingle, sung by The Voice Philippines coaches and top four, is also one of their catchier ones.

Highlights: Piolo Pascual surprising the OFW in Hong Kong, Judy Ann Santos visiting survivors in the Woman’s Crisis Center, and John Lloyd Cruz giving tribute to a loyal ABSCBN employee.

3. “Angat ang Ligaya ng Pasko” (2006)

Now if you’re fed up with the current format of the dramatic ones, the 2006 is a perfect throwback to the heydays when the station ID is less than four minutes, and Christmas is mostly seen as a purely festive celebration. Using APO’s Christmas classic “Tuloy Na Tuloy Pa Rin ang Pasko“, only this time sung by Orange & Lemons, this station ID is probably what detractors of the current format prefer. It’s short but it’s starstudded, it’s colorful and still celebratory, and those network wars fanatics can’t accuse it of being self-serving.

Highlights: That Church scene with Sharon Cuneta “reading” probably a Bible verse to the audience (also filled of the different Kapamilya celebrities), the late Johhny Delagdo dressed as Santa Claus giving gifts to children, and that final shot of the late Comedy King Dolphy, Susan Roces, Maricel Soriano, and Judy Ann Santos (talk about star power) leading other celebrities off the church.

2. “Star ng Pasko” (2009)

This is probably the greatest Christmas jingle ABS-CBN has ever produced. Fresh off the wounds of Typhoon Ondoy that year, combined with the “Bro” fever from their then primetime series May Bukas Pa, this is the song that we can safely call as the Christmas theme of 2009. Literally all the choirs in the country have included it in their repertoire of songs, and whether you visit malls or schools, this is the only song that’s being played. And you’d understand why. This has captured the essence of the Filipino spirit, and how Christmas is still seen as a day of love, a tradition that will never fade. The actual video delivers as well, with everyone waving their own star shaped lanterns, nevermind if they’re all singing the chorus for more or less, nine minutes.

Highlights: The little kid in the beginning pulling a set of lanterns from the mud, the lanterns forming a star-shaped creation in the middle, Kris Aquino with her new born son Bimby in the video.

1. “Isang Pamilya, Isang Puso Ngayong Pasko” (2002)

They say that the first one is really hard to beat, and in this case, that’s really true. The first Christmas-themed station ID they’ve made would probably put any other station IDs to shame when it comes to star power wattage. You have the late Comedy King Dolphy and the Action King Fernado Poe Jr., as for starters. Then fans of those so-called actressing would be delighted, as this also featured Superstar Nora Aunor, Star for All Seasons Vilma Santos, Diamond Star Maricel Soriano, and Megastar Sharon Cuneta in it. If I have to list the 100+ Kapamilyas in it (ranging from teleserye actors to musicians to the News & Current Affairs people), we’d probably never reach the end.

Highlights: Vilma Santos dancing with a student in the classroom, Nora Aunor lighting the huge candle, FPJ doing his trademark salute before Dolphy releases the lantern on top of the huge Christmas tree.

What are your favorite Christmas station IDs?Happy Holidays everyone!

Let’s talk on Twitter: @nikowl

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