Archive for the ‘mtv’ Tag

MTV VMA Best Female Video Series: 2012   1 comment


In order to acknowledge that next week will be Tit for Tat’s Emmy nomination coverage, we’d be doing this our weekly MTV Best Female Video Series earlier for this week. Since we’ve already tackled one from the 80s, 90s, and the 00s, it’s fitting that we’d go with the current decade, so I decided to go with the 2012 line up.

And there’s no better way to start it than Beyonce. Well technically it’s alphabetical order, but whatever. At this point in MTV VMA history, it’s clear that Beyonce will be nominated for simply farting, so this is pretty much expected. It’s her fourth consecutive nod in this category, and I have to say that it’s actually a deserving nomination. Not only is Love on Top one of the better songs from the underrated 4, but the video gives a perfect throwback with all the vintage group choreography and whatnot. This is far from the  usual provocative Beyonce dance steps, so that’s refreshing as well.

If Beyonce is on her 4th consecutive nod, well Katy is on her FIFTH(!) continuous nomination in this category. Still winless in this category, Katy dons the military get up to show the story of a woman moving on from a failed relationship and finding herself instead so she decided to join the military. Since this is a Katy video, of course everything has to be taken literally as if we’re toddlers, so she does everything in a step by step procedure. It’s a fun video, but I think she had better ones during the Teenage Dream era.

Then we have Nicki Minaj who gets her second nod here after 2011’s Super Bass. In Starships though, we go all the way to Hawaii to see a starship (talk about literally. Now beat that Katy!) dropping this creature which turned out to be Nicki Minaj as she brings the life in the people of that island and they go partying and dancing non stop while Nicki changes her glittery looks as she dances in the shore or in top of a volcano. Clearly, common sense isn’t required in this video.

Now as for her initial single from her Talk the Talk era, Rihanna surely knows how to stir controversy. She surely gets people rallying against her with the depiction of violence between lovers and some pertaining to drug use here, especially since it reflects so much of her personal experiences circa 2008, but that’s what actually made me love this video more. In here, Rihanna just wore her heart on her sleeve to go back to a private (yet not so private) moment in her life. But more than the video’s theme, I also appreciate the visual choices in here in the treatment and shots used.

And lastly, there’s Selena Gomez. If I remember correctly, this was a surprise nomination that year and few to none were predicting it to happen. That said, it’s clearly deserving of a nomination. I really love videos that are just playful and catchy and fun. Selena’s wig changes from the big hair to that one of drag looks matches the ridiculous over the top beat of the song. I feel like in here, Selena clearly acknowledges the stage in her life where she’s in between being a teen while also oozing up her sexiness to some extent.

No doubt about it, Rihanna has the best video in the line up and a worthy Video of the Year winner that year. That said, I’m all for spreading the wealth and I’m likely voting her in another year that I haven’t tackled yet. So I’ll spread the wealth and give it to another video which I think is a fun embodiment of the Best Female Video category. I’m going with Selena Gomez here, as it’s the video that made me hit the repeat-peat-peat-peat-peat. It’s really unfortunate that Nicki Minaj won this year, and definitely one of the weakest winners in this category’s history.

Personal pick: Selena Gomez, “Love You Like a Love Song
MTV VMA pick: Nicki Minaj, “Starships

Full Rankings:
01. Selena Gomez, “Love You Like a Love Song
02. Rihanna, “We Found Love
03. Beyonce, “Love on Top
04. Katy Perry, “Part of Me
05. Nicki Minaj, “Starships

Now it’s time to vote for your own pick in the poll below

You can follow me on Twitter: @nikowl


MTV VMA Best Female Video Series: 1986   2 comments


Hey everyone! We’re now on our third week of the MTV Best Female Video Series. The past two weeks we’ve been to the 200s and the 1990s, so it’s now time to jump back further and celebrate the 80s. This particular year that we’d be tackling for this week is a great one. As for one, it’s a line up with four black women in contention. Rarely does it happen especially in the current scheme of the VMAs. But more than that, this one has a really good set of nominated videos. So let’s get the ball rolling on the 1986 line up.

And we begin with Aretha looking every inch glam in Freeway of Love. The funniest and most noticeable thing in this video is that five seconds in, there’s already a shot of… you guessed it… a freeway! Talk about taking things literally. In here, Aretha is the life of the party as she switches back and forth from waiting for her car to arrive and performing in the body of a big crowd. Ir’s also one of the few black and white videos that has been nominated in the history of this category.

Oh God there’s a lot to say about this video. As for starters, there’s the fact that it was directed by Jean-Paule Goude. So that’s a plus already.  Then the amazing detail that Jones did not shoot any new material in this video and it was a rehash of some of her previous cut out appearances in her prior ones. That said, all it needed was one director that will handle this with his creative hands, and voila, Slave to the Rhythm was futuristic and trailblazing. Never mind the effects now, I’m certain it was impressive during the time of its release.

This one was interesting because of the fact that Bush refused to lip sync her song in the video. It was a full four minutes of heavy choreographed dance of her and dancer partner Michael Hervieu.It was continuously rolling and lifting and twisting of bodies which was done gracefully and precisely that it’s really impressive. For what it’s worth, I’m really not a big fan of the song, but the video caught my interest with it.

As a soundtrack to her movie Mad Max, it’s basically Tina wearing a chain mail gown as we shift back and forth to her singing in her fierce Tina style and clips from the movie. It wasn’t remarkable or groundbreaking per se especially for Tina’s standards, but you know Tina in her safest is still miles ahead than most during that time.

And then there’s Whitney. In How Will I Know, Houston showed her the other side of her in this glitzy colorful and fun music video which has walking to a room as she opened doors and move places. It was a playful Whitney and one that I think, during that time, was emulated by a lot of young girls. There was even a cameo from co-nominee Aretha in her nominated video above. It also doesn’t hurt that this is my favorite Whitney song from her whole discography so there’s that.

This is really a strong group, and I’d even dare say that it’s one of this category’s better line ups ever. That said, I continue to go back and forth with Grace Jones and Whitney Houston. Grace has the futuristic boundary pushing video, but Whitney brings in the fun in hers and this is her only Best Female Video nod throughout her career. I guess I can go back and forth with this on any other day, so for now, I’d go agree with MTV’s choice and pick Whit.

Personal pick: Whitney Houston, “How Will I Know
MTV VMA pick: Whitney Houston, “How Will I Know

Full Rankings:
01. Whitney Houston, “How Will I Know”
02. Grace Jones, “Slave to the Rhythm
03. Aretha Franklin, “Freeway of Love
04. Kate Bush, “Running Up That Hill
05. Tina Turner, “We Don’t Need Another Hero”

Now go on and vote in the poll below to reveal your choice!

As always, you can follow me on Twitter: @nikowl


MTV VMA Best Female Video Series: 1997   2 comments


It’s Thursday, and it meant only one thing: it’s time for our MTV Best Female Video Series. Last week, we began this list with the 2004 batch where in Britney Spears dominated the poll with Toxic. This week, we move farther to the 90s and tackle a batch of some notable 90s names, as we go on the 1997 nominees!

Giving some domestic realness vibes here, this video, which I’ve learned was an homage to The Color Purple, is as bubbly as one can get depicting Badu in a day of her life as a helper. She has been catching dogs, hanging clothes, and cleaning a barn on the duration of the whole video. What I find particularly striking about it though is the last act where she looks glorious in a green table cloth as she’s singing in front of a crowd. It’s basically a “reward” per se of her stressful day by ending every inch glamorous in the end.

Having Steve Poltz as your “guy” in the video certainly doesn’t hurt, and this song (which I find the best of the bunch) is one that goes hand in hand with the message of the video. The video’s strongest suit is when both Jewel and Steve can’t seem to find their way together, as the strum of the guitar continues to highlight the failed relationship of the two of them signifying that maybe it’s for the better that they really can’t reach each other.

If you’re gonna be known forever for a simple word, then might as well take it a notch and have something that you’ll be remembered greatly. That’s probably what Meredith Brooks has in mind as she will always be associated with the word bitch. That said, this song is far more memorable and stronger than its corresponding video. Sure it’s lovely to see the interpretation between the different things that surround Meredith in certain parts of it, but mostly it’s jsut hers floating of a flower background. Flower power? Who knows? I can’t tell.

Before Xtina went dark with Fighter or Kelly Clarkson as the bride in Behind Those Hazel Eyes, Paula Cole already used that same setting for her Grammy Record of the Year song Where Have All the Cowboys Gone? Whether it’s the autumn leaves on her feet or the American Horror Story-like flashbacks, this is an instance where the song is greatly helped by its video. Or mayeb I’m in the minority in that one since I’m not particularly fond of the song.

And then there’s Toni. Don’t you all miss the days when MTV is full of those pop divas whose music videos are melodramatic in nature? Sure there’s the Bonnie Tylers of the 80s, but one better not forget the video of Unbreak My Heart. Toni, in her x100 emotional self, reminisces the moments she has with Tyson Beckford after his accident. But then since it has to be dramatic, the moments she remembered were her shaving him, her playing Twister with him, and him doing yoga on the backyard. I really do miss this type of videos. Lol.

MTV that year went for Jewel, but I think I have to go with Erykah Badu on this one. I just love everything about the video. It’s short film realness, the film’s color and its attempt to tell a happy story.  It’s so feel good and fun, which I prefer from this batch.

Personal pick: Erykah Badu, “On & On
MTV VMA pick: Jewel, “You Were Meant for Me

Full Rankings:
1. Erykah Badu, “On & On
2. Paula Cole, “Where Have All the Cowboys Gone?
3. Toni Braxton, “Un-break My Heart
4. Jewel, “You Were Meant for Me
5. Meredith Brooks, “Bitch

As for you, vote on the poll below to make your choice!

As always, you can follow me on Twitter: @nikowl

MTV VMA Best Female Video Series: 2004   2 comments

best female 04Hey everyone! So I have decided to start a new series here in my blog so that I can tackle something music related in the midst of all these monthly Oscar and Emmy predictions. And with that comes the introduction of the MTV VMA Best Female Video series. For 30 random weeks, I’ll be discussing the Best Female Video category of the MTV Video Music Awards, one year a week. I’ve chosen this because this sparks the most conversation among people of the online community. And of course there’s no better way to start this by going down memory lane exactly a decade ago and go with the 2004 nominees. Let’s begin!

Let’s begin with Alicia Keys. There’s no doubt that “If I Ain’t Got You” is one of her best songs in her whole discography, and the video ain’t shabby either. Set in winter New York makes the song’s melodrama more fitting when you juxtaposed Alicia playing the piano side by side with the flashback of Method Man (does he do method acting? Lol) and Alicia’s relationship. It’s a good video that highlights the song’s emotions further.

Then there’s Beyonce  in her fourth single off Dangerously in Love, “Naughty Girl”. Living up to the title of her song, Beyonce was flirty and every inch captivating in this homage to the early days of entertainment Studio 54 style. But whether it’s being partnered up with Usher during their dance sequence, dancing with big mirrors behind her, or just taking a bath off a human wine glass, Beyonce nailed this club girl entertainment flawlessly.

For Toxic, Britney Spears receives her fourth nod in this category. Throughout her career, Britney has played up her sexuality a lot of times whether playing as a school girl, dancing in nude colored leggings or frolicking with a yellow python. But Toxic catapulted her more at her prime of sexiness. Giving some Alias vibes in her red wig  catching men or pushing a cart as a flirty stewardess in her blue ensemble aren’t even the most memorable parts of this video. It’s Britney’s homage to Kate Bush as she’s sitting wearing nothing but diamonds that did this for well… everyone.

During her Stripped era, Xtina bid goodbye to the girl next door image and played up with her raunchy one instead. That’s why it’s such a breath of fresh air when she showed vulnerability every now and then. Such is the case for her The Voice Within music video. Shot in black and white on set of an empty theater and in just one long take, Xtina, clad in just a night gown and barefoot, went to a gamut of emotions for the whole five minutes of the song starting from a close up to that shot of her lying back in the end. Just when you thought she’d continue to top the extremes, she suddenly decides to tone it down.

And to cap it off, we have then MTV darling Jessica Simpson. There’s something so catchy with this video that I can’t actually pin down. Maybe it’s her doing domestic works like washing dishes or mopping when you know she can’t actually do that as per her reality show Newlyweds which has been premiering that time as well. Or just probably the image of a Barbie girl doing such. Simpson’s flirts to the cameras laughing and smiling and you find yourself sold.

MTV went with Beyonce that year giving her consecutive win in this category. However, I’m going with Britney on this one. I mean come on, Toxic is definitely upper three of Britney’s best and most iconic videos. She certainly deserved this win, and I’m certain the only reason she lost that year was because she was a no-show at the awards ceremony. Britney’s diamond encrusted body in Toxic slays the shit out of this line-up.

Personal pick: Britney Spears, “Toxic
MTV VMA pick: Beyonce, “Naughty Girl

Full rankings:
01. Britney Spears, “Toxic”
02. Beyonce, “Naughty Girl
03. Christina Aguilera, “The Voice Within
04. Jessica Simpson, “With You
05. Alicia Keys, “If I Ain’t Got You

Now go on and vote on the poll below to make your choice!

As always, you can follow me on Twitter: @nikowl

MTV Video Music Awards 2013 Winner Predictions   Leave a comment

The 2013 MTV Video Music Awards is just right around the corner, and this one is shaping up to be a good one for MTV’s biggest night. Now celebrating it’s 30th year of the awards ceremonies, appearances and performances by the likes of Katy Perry, One Direction, Miley Cyrus, Bruno Mars, and Robin Thicke to name a few. Also, aside from leading up the nominations this year, Justin Timberlake is this year’s recipient of the Video Vanguard award, and a rumored N*SYNC reunion performance is in the books this year. I know you’re excited for Joey Fatone and Chris Kirkpatrick. Anyway, here are my predictions on the major categories on who will end up with moonmen on Sunday’s ceremony:


* Macklemore and Ryan Lewis, “Thrift Shop”
* Bruno Mars, “Locked Out of Heaven”
* Taylor Swift, “I Knew You Were Trouble”
* Robin Thicke, TI, Pharell, “Blurred Lines”
* Justin Timberlake, “Mirrors”

WHO WILL WIN: Between the Video Vanguard award, the rumored N*SYNC performance, and his huge comeback this year, MTV is setting this up to be JT’s big night, and it won’t be complete if he doesn’t end up with the highest honor for that night. Plus, he still hasn’t won here yet, and it’s a great video to represent him here.
RUNNER UP: Taylor Swift. This is still a fan-voted format and Taylor is campaigning the hell for a win this year. Besides, the last six winners here are solo female popstars and Swift fits that bill.
MY CHOICE:  JT. Probably the one that stands out the most, thought that’s not saying a lot.


* Kendrick Lamar, “Swimming Pool (Drank)”
* Bruno Mars, “Locked Out of Heaven”
* Ed Sheeran, “Lego House”
* Robin Thicke, TI, Pharell, “Blurred Lines”
* Justin Timberlake, “Mirrors”

WHO WILL WIN: JT easily. It will be one of those sweep wins for his big night. This win will also put him on a tie with Eminem as the most rewarded act in the history of this category with three wins apiece.
Robin Thicke. Turning out to be the song of the year by far, they can easily throw him a bone here.
Ed Sheeran. Let’s throw him a vote come on guys. 🙂



* Miley Cyrus, “We Can’t Stop”
* Demi Lovato, “Heart Attack”
* Pink (featuring Nate Ruess), “Just Give Me A Reason”
* Rihanna (featuring Mikky Ecko), “Stay”
* Taylor Swift, “I Knew You Were Trouble”

WHO WILL WIN: Taylor Swift. It will probably be an easy win for Taylor as she’s sure to end up with a moonman on Sunday. The only scenario I see that lets her lose here is if she wins Video of the Year inside.
Miley Cyrus. This song is peaking at the right time, and her legion of fans will propel this to a win.
Rihanna. Probably the best video in this bunch. Simple and effective.


* Iggy Azalea, “Work”
* Austin Mahone “What About Love”
* Twenty One Pilots, “Holding Onto You”
* The Weeknd, “Wicked Games”
* Zedd (featuring Foxes), “Clarity”

WHO WILL WIN: Austin Mahone. Catering the left over conservative Bieber fanbase and opening for Taylor Swift can propel him to a win here.
Zedd. Clarity is the biggest hit in this group and he can benefit from that.
Maybe Zedd. But where’s Macklemore and Ryan Lewis here? This would have been an easy win for them.


* Miley Cyrus, “We Can’t Stop”
* fun., “Carry On”
* Selana Gomez, “Come and Get It”
* Bruno Mars, “Locked Out of Heaven”
* Justin Timberlake, “Mirrors”

WHO WILL WIN: Miley Cyrus. I think she has better chance here than in Female since her fans are the most active among this bunch unless…
this is still part of the Timberlake sweep so he can easily take this one too.
fun I guess. I’m not a fan of most of the videos here.


* 30 Seconds to Mars, “Up in the Air”
* Fall Out Boy, “My Songs Know What You Did in the Dark”
* Imagine Dragons, “Radioactive”
* Mumford & Sons, “I Will Wait”
* Vampire Weekend, “Diane Young”

WHO WILL WIN: No idea, but the combo of recent rise to popdom and being the most recent here, I’m thinking Imagine Dragons.
Jared Leto is on the show as a presenter, so that’s one assured nominee who’ll show up so maybe 30 Seconds to Mars?
Vampire Weekend probably since they’re the ones I like the most in this group.


* A$AP Rocky, “Fuckin’ Problems”
* J.Cole, “Power Trip”
* Drake, “Started From the Bottom”
* Kendrick Lamar, “Swimming Pools”
* Macklemore, Ryan Lewis, “Can’t Hold Us”

WHO WILL WIN: As a result of their good breakout year and as the other most nominated act (aside from Justin that is), this is Macklemore and Ryan Lewis to lose.
Probably Drake since he’s still 0 in terms of VMA wins.
Can’t Hold Us is one of my favorite jams this year.


* Calvin Harris/Ellie Goulding, “I Need Your Love”
* Pink/Nate Ruess, “Just Give Me A Reason”
* Pitbull/Christina Aguilera, “Feel This Moment”
* Robin Thicke/Pharell/TI, “Blurred Lines”
* Justin Timberlake/Jay Z, “Suit and Tie”

WHO WILL WIN: With the VMAs being held in Jay Z’s place this year, there’s no better way to give back to Jay than by giving him the moonman adding up to JT’s domination on Sunday, so I say Suit and Tie wins.
Blurred Lines since it’s the biggest hit in this line up.
I’d probably throw Pink and Nate a bone here and give them my vote.


* Beyonce, “I Was Here”
* Kelly Clarkson, “People Like Us”
* Macklemore and Ryan Lewis/Mary Lambert, “Same Love”
* Miguel, “Candles in the Sun”
* Snoop Lion, “No Guns Allowed”

WHO WILL WIN: An easy win for Macklemore and Ryan Lewis. Plus, it talks about a hot topic that’s really rampant right now.
Beyonce just to make this more ridiculous as she wins for a live video. Oh and remember we’re in Brooklyn.
Same Love is the best song here and the only one deserving of a win.

blurred lines


* Miley Cyrus, “We Can’t Stop”
* Daft Punk, “Get Lucky”
* Selena Gomez, “Come and Get It”
* Calvin Harris/Ellie Goulding, “I Need Your Love”
* One Direction, “Best Song Ever”
* Robin Thicke/Pharell/TI, “Blurred Lines”

Maybe Miley comes closest to Blurred Lines here. Though she’s far and away a distant runner up.
Daft Punk and VMA only happens once in a blue moon, so why not grab the chance to vote for it?

There you have it! Are you excited for the 30th VMAs? Don’t forget to watch the show on Sunday!

You can also follow me on Twitter: @nikowl

MTV VMA Video of the Year Winners: Worst to Best   6 comments


The MTV Video Music Awards is always regarded as the coolest party of the year. While it wasn’t once the most anticipated show as compared to its peak during the 90s and early 2000s, a lot of people still tune in and wait for possible iconic moments that the show can possibly offer. In the last decade alone, we saw a three way liplock between Britney, Christina, and Madonna, a bleeding Lady Gaga performing, and the infamous Kanye-Taylor incident. Moments like these make the VMAs a must watch every single year.

Last week, nominations for this year’s telecast have been announced with Justin Timberlake and Macklemore with Ryan Lewis leading the nominations. As for Video of the Year, the nominees were Bruno Mars for Locked Out of Heaven, Justin Timberlake for Mirrors, Macklemore and Ryan Lewis for Thrift Shop, Robin Thicke, Pharell, and TI for Blurred Lines, and the only rose among the thorns, Taylor Swift for I Knew You Were Trouble.

As you may all know, the Video of the Year is the biggest and most coveted VMA. In the show’s 29 years, it has gone to the likes of Aerosmith to Madonna, Eminem to Rihanna, Pearl Jam to Lady Gaga, and both Britney Spears and Christina Aguilera. Now we’ll be ranking the past 29 winners and see which one is the best among the rest in this precious group of winners.

You can click the image to link you to the actual music video. 🙂


29: Britney Spears, “Piece of Me” (2008)
Director: Wayne Isham

Britney Spears has created some of the most engaging music videos among her contemporaries including the now iconic Baby…One More Time in 1999. However, it’s sad to know that her only win for VotY comes from 2008’s Piece of Me. It was not bad video per se, but it’s very obvious that the win was mainly political. After the backlash she received a year prior when she opened the show for Gimme More, MTV made up to her by giving her a mini sweep the following year which included this win for top plum.


28: Don Henley, “The Boys of Summer” (1985)
Director: Jean Baptiste-Mondino

A black and white video that shows the metamorphosis of man in some of the most crucial stages of his life is the main concept of this Don Henley single. While it’s black and white approach helped it, one can’t help but wonder how this, in any way, is the best music video of that year? Even Don Henley can’t help but poke fun at the idea by stating that he won an award for riding in the back of a pick up.


27: Eminem, “Without Me” (2002)
Director: Joseph Kahn

While Eminem’s Without Me video is fun and colorful like any of his past videos, this win gives a been there done that film especially since he already won for a similar and more fun parody video just two years ago for The Real Slim Shady. And while the Survivor, Moby, and Batman jokes were fun in general, it just does not live up to a lot of videos in the list. What’s surprising though is that this also won the Grammy for Short Form Music Video so maybe I’m alone in this train?


26: INXS, “Need You Tonight/Mediate” (1988)
Director: Richard Lowenstein

This music video which combined two INXS singles in one is probably seen as a huge technical achievement during its time. Relying on a lot of visual effects (and an interesting one at that), this win results from the impact it made when it was released more than the longevity it has now. Still, it’s a catchy fun video to watch.


25: Neil Young, “This Note’s for You” (1989)
Director: Julien Temple

In what to be one of the more controversial videos of that year, Neil Young’s video which pokes fun at the concept of rockstars and advertising. It also included a Michael Jackson look-a-like setting fire on his own hair, This Note’s for You was initially banned at MTV as per the request of Jackson’s lawyers. Not only did MTV reconsider their decision, they also decided to reward it with the highest honor that year, ultimately beating Michael Jackson’s Leave Me Alone for the win. How’s that for a one two punch victory?


24: Katy Perry, “Firework” (2011)
Director: Dave Meyers

Every now and then, we see music videos that try to make a statement to the world. That’s what Katy Perry’s Firework exactly did as it addressed issues of homosexuality, confidence in one self, and standing up against others to name a few. Add in some colorful fireworks and the wonderful view of the Buda Castle. But come on, who are we kidding? If there’s one thing you’d remember from this video, it’s Katy Perry’s breasts spewing fireworks left and right. Now how’s that for a statement?


23: Van Halen, “Right Now” (2011)
Director: Mark Fenske

Right Now is a strong song on its own, but with the video containing lots of political statements all throughout, it somehow overshadowed the actual song. It’s a case of two great components (in this case, the song and the video) not bringing the best and ultimately dismissing each other. But yes, it will pass for a great PSA.


22: The Cars, “You Might Think” (1984)
Director: Jeff Stein, Alex Weil, Charlie Levi

The very first winner of the Video of the Year title happens to be CGI heavy one with model Susan Gallagher always seeing the members of the band everywhere she goes. It’s a very tongue in cheek approach for a video, but one that is clearly fun to watch especially with all the technological advancements now. It’s actually not bad for the neophyte win for this category.


21: Panic! at the Disco, “I Write Sins Not Tragedies” (2006)
Director: Shane Drake

With 2006 being the first fan voted VMAs when it comes to determining the winners, we’re sure in bound for a surprise. And yes, we did when newbie rock group Panic! at the Disco winning the top plum for I Write Sins Not Tragedies. On one hand, it’s actually a decent video with the group crashing a circus themed wedding and featured lots of lavish costume designs and art direction. On the other hand, the mere fact that this is the only category they end up winning speaks volumes on the overall perception to the video.


20: Green Day, “Boulevard of Broken Dreams” (2005)
Director: Samuel Bay

It’s surprising to think that Green Day has only won the Video of the Year once, thanks to their career resurgence in 2004-2005. Their win comes for the music video of Boulevard of Broken Dreams which was also their biggest song during this era. What’s particularly striking about this video is the approach that director Samuel Bayer to give the dusty aged feeling of it. It definitely clicked well with the MTV people, as it won five other awards aside from VotY.


19: Christina Aguilera, Lil Kim, Mya, Pink, “Lady Marmalade” (2001)
Director: Paul Hunter

It’s sad to think that Fatboy Slim’s Weapon of Choice lost this award after sweeping the technical categories that year, but with this once in a lifetime moment to reward this diva collaboration by four of the in demand artists during that time is too hard for MTV to resist. That of course, and the fact that they were wearing lingerie through out the video definitely sealed the deal. As Christina Aguilera mentioned in their speech… “The big hair paid off!” Yes honey, it definitely did.


18: Eminem, “The Real Slim Shady” (2000)
Director: Dr. Dre, Phillip Atwell

Eminem’s first win in this category was for the more controversial video of his 2000 breakout song. Making fun of the popstars those days, a humping couple, and hundreds of Eminem clones among others are seen in the insult-filled version of The Real Slim Shady. While he was mostly in hot water during this moment, it also made him a household name during that time, so if there’s ain instance of controversy bringing in the good stuff, it’s definitely this.


17: Rihanna featuring Jay Z, “Umbrella” (2007)
Director: Chris Applebaum

From one two time winner to the other, Rihanna’s first time win here is still for her most iconic song to date. Umbrella, which was a major phenomenon during that time, not only promoted Rihanna from those R&B starlets to a star of her own, the video of her covered in silver paint also garnered positive praises from critics and the public. That’s why it’s no such surprise that it was chosen as 2007’s Video of the Year.


16: Missy Elliott, “Work It” (2003)
Director: David Meyers

Work It gave Missy Elliott a lot of firsts. Not only is this her first video which showcased her immense weight lost, the first single off her Grammy Album of the Year nominee Under Construction, but it was also her first video to win an MTV moonman. Missy might not look like a Halle Berry poster (as mentioned in the song), but she sure is firing in this video, and she can’t help but scream off excitement when she won VotY.


15: Madonna, “Ray of Light” (1998)
Director: Jonas Akerlund

Probably one of the most innovative female divas when it comes to music videos, it is really surprising that Madonna’s only win in this category is for 1998’s Ray of Light. I mean after Like a Prayer, Vogue, and even Take a Bow, this is what gave her the moonman for VotY. While one can easily think of it as a career award, this video which showed Madonna dancing while the whole world is moving behind her makes it an easy call that this merits her a much deserved win.


14: Sinead O’Connor, “Nothing Compares 2 U” (1990)
Director: John Maybury

It’s easy to dismiss this video as simply a close up of Sinead’s face, but what’s magnificent about it is the gamut of emotions that she showed as she sings the lyrics that reminded her of her relationship with her mother. This has been an inspiration to a lot of succeeding music videos showing only the singer’s face, but nothing parallels to the expressions shown here. Plus points to the random Paris shots in the video.


13: TLC, “Waterfalls” (1995)
Director: F. Gary Gray

The 90s has been notorious for making statements and narrating stories through music videos. TLC’s Waterfalls is definitely one of those who benefited from that. Packing in two stories that tackle HIV and drug selling, the sentimental feel of the video plus the shot of the girls dancing in the middle of the ocean (and later in the waterfalls) is a nice throwback of different 90s music video trends.


12: Rihanna featuring Calvin Harris, “We Found Love” (2012)
Director: Melina Matsoukas

The current title holder of this category is once again, Rihanna, only this time, her win comes from her lead single off Talk the Talk. This video with matching narration at the beginning is obviously a throwback to her once relationship with Chris Brown (with the leading man even a spitting image of him), and it went on to depict the relationship she once had with him. Set against the beautiful background of Ireland, this is probably Rihanna’s best video to date and a very deserving second win for her.


11: Dire Straits, “Money for Nothing” (1986)
Director: Steven Barron

In 1986, a completely animated music video is already seen as a big achievement, and I think that’s what pushed Dire Straits for the Video of the Year win. If you watch the music video, you will also be wowed with the technical achievement that it possessed given the time frame of when this was made. Director Steven Barron also helmed two other groundbreaking videos that year, and for that, one can’t say that this one is undeserving of the top prize.


10: Aerosmith, “Cryin’” (1994)
Director: Marty Callnar

Before videoke backgrounds decided to portray stories to accompany the lyrics, 90s rock music videos are also guilty of that. Aerosmith’s Cryin, which tells the story of a teen Alicia Silverstone whose heart was broken by Stephen Dorff, is probably one of their most requested videos. The shot of Silverstone jumping over a bridge and ending up giving a finger to Dorff is still one of the most iconic moments in music video endings. Give yourself a pat on the back if you identified Josh Holloway as the one who stole Silverstone’s bag in the cafe.


09: Lady Gaga, “Bad Romance” (2010)
Director: Francis Lawrence

There’s no better way to start this decade of music videos than with a big bang as Lady Gaga’s Bad Romance won the first Video of the Year for this decade. With dance steps inspired by Michael Jackson’s Thriller and containing some of Gaga’s stripped bare looks, not only does this video ended up with seven moonmen during the VMAs that year, but it also went on to be one of the most viewed Youtube music videos of all time. Not bad for a bad romance.


08: Pearl Jam, “Jeremy” (1993)
Director: Mark Pellington

With a very haunting video that portrays the character “Jeremy” being eaten by peer pressure and dysfunctional families which ended him into taking his own life is probably too much for a music video, but then again, it’s one that perfectly suits the nature of the song. This video has been banned and has been blamed for the cause of non-stop school shooting rampages that happened in the US, which is unfair for the music video. One can argue its connection but one cannot argue the effect it has.


07: OutKast, “Hey Ya!” (2004)
Director: Bryan Barber

Throwing a homage to The Beatles and their 1964 appearance on The Ed Sullivan Show is the primary thing that you’ll notice in this very colorful OutKast music video. Now how this duo managed to portray everyone in the band might involve some visual effect tricks, but it also tripled the fun of the final product. How a fun song can be upstaged by a more fun video is definitely a testament of a great Video of the Year win.


06: Beyonce, “Single Ladies (Put A Ring On It)” (2009)
Director: Jake Nava

Sure, it’s easy to credit Gwen Verdon’s dance routine over at The Ed Sullivan Show as the inspiration for this music video, but we all know that Beyonce surely did bring something to the table that made this an iconic music video with everyone from Justin Timberlake to Queen Latifah to First Lady Michelle Obama jamming to it. It maybe the dancing, it maybe the continuous effect, but whatever it is, it surely made Kanye West believe that “it’s one of the best videos of all time… OF…ALL..TIME!” Okay, Kanye, you win.


05: Peter Gabriel, “Sledgehammer” (1987)
Director: Stephen Johnson

Peter Gabriel’s Sledgehammer is definitely in for the books as one of the most famous and iconic music videos ever. By 1987, it already paved the way for music videos to be memorable and unique and be outside the box in terms of creativity. Combining claymation, pixilation, and stop motion format, it broke barriers and held its own in music video history. There’s a reason why it won a record breaking nine MTV VMAs (a record he still holds until now) and as the most played music video in MTV history. And Brit Gabriel did it by just sitting down in his video. Spell awesome.


04: Lauryn Hill, “Doo Wop (That Thing)” (1999)
Director: unspecified

As the 20th century comes to end, it’s nice to see that the last Video of the Year award for the 90s ended up with Lauryn Hill’s Doo Wop video. For one, it’s a bold statement about the role of women as she juxtaposed a 60s Lauryn on the left of the screen to a modern day 90s Lauryn on the right part. Not only does she present the message via the song, she made it clear what business she wants to say via the video.


03: REM, “Losing My Religion” (1991)
Director: Tarsem Singh

REM not only made a trademark song with Losing My Religion, but they also accompanied it with a dreamy and haunting music video. It’s dramatic, it’s dark, it’s bold, and one that will prompt you to watch for a second and third time. Seems like it was the intention all along which ended up not only with positive word of mouth, but also six MTV Video Music Awards including 1991’s choice for Video of the Year.


02: Jamiroquai, “Virtual Insanity” (1997)
Director: Jonathan Glazer

You know how sometimes after watching a music video, you’d ended up saying “Cool. I wanna try that too.” That’s what Virtual Insanity ended up doing to a lot of those who saw the song’s video. With some sliding floors, animated roaches, and moving sofas, it’s one that every child wants to try. I might not speak for everybody but that’s what I felt like after the first time I see it back when I was still seven. If ever they intend to put hidden meanings among these, I’d never realize, but one thing’s for sure: I’d love to try a moving floor.


01: The Smashing Pumpkins, “Tonight Tonight” (1996)
Director: Jonathan Dayton and Valerie Faris

Sometimes, the best ideas are those that accidentally pop up. The first idea for this video ended up not happening since it’s similar to a Red Hot Chili Peppers video that was just recently launched. This prompted them to go with another that will focus on the audience interpretation of the song, but that quickly fizzled too. The last and final idea that they used is a throwback to the silent film A Trip to the Moon. With limited materials and costumes to use, who would have thought this will end up as a Video of the Year winner and my pick as the best in the show’s 29 year history? Aside from VotY, it also ended up winning five other moonmen making it as the biggest winning video of 1996. Sounds about right.

There you go! What are your favorites among the list above? And which video among the five nominees this year will join the ranks of those above? With the fan voted concept, it’s hard to dismiss Taylor Swift especially since the last six winners here are all pop solo female and she’s the only one who fits the bill. But then again, I can see them finally giving an overdue VotY win to three time nominee Justin Timberlake who is still winless for the top prize. Right now, I’m leaning on JT though I won’t be surprised if it ended up with Taylor winning.

As always, you can follow me on Twitter: @nikowl

MTV Video Music Awards 2012 Winner Predictions   Leave a comment

MTV’s biggest night of the year happens tomorrow when the Video Music Awards happen live tomorrow at the Staples Center in Loas Angeles. This year, Kevin Hart hosts the show, and we’ll see if this year will bring any memorable moment that will join the ranks of Fiona Apple’s Best New Artist speech in 1997, the threesome between Madonna, Britney Spears, and Christina Aguilera in 2003, and Lady Gaga’s bloody performance of Paparazzi in 2009.

As for the predictions, here are my thoughts on who will go home with the moonman tomorrow on the 10 main categories along with the six professional ones.


* Drake featuring Rihanna, “Take Care”
* Gotye featuring Kimbra, “Somebody That I Used to Know”
* Katy Perry, “Wide Awake”
* M.I.A., “Bad Girls”
* Rihanna, “We Found Love”

Who Will Win: There’s no perceived frontrunner in the same manner past years have, so this one’s kinda tricky. I don’t see them giving a second win to past VOTY winners Katy Perry (2011, Firework) or Rihanna (2007, Umbrella). M.I.A seems to fit the bill of the hip music video that they throw a bone to every year but really has no chance of winning. Drake’s video does not scream VOTY, though I’m happy he got the nod here. I guess with no choice left, I’m going with Gotye whose video deserves a win and made one of the catchiest song of the summer.

Dark Horse: Drake featuring Rihanna, “Take Care”
Who Should Win: Rihanna, “We Found Love”. I really like the maturity that she showed in this video, and it’s my choice in this line up.


* Justin Bieber, “Boyfriend”
* Chris Brown, “Turn Up the Music”
* Drake featuring Rihanna, “Take Care”
* Frank Ocean, “Swim Good”
* Usher, “Climax”

Who Will Win: With this being fan voted, there’s no stopping Bieber for that consecutive win.
Dark Horse: Frank Ocean, “Swim Good”. It’s a good and interesting video, and if they might want to go the indie route, Ocean might win this one since his buzz is surging.
Who Should Win: Frank Ocean, “Swim Good”


* Beyonce, “Love on Top”
* Katy Perry, “Part of Me”
* Nicki Minaj, “Starships”
* Rihanna, “We Found Love”
* Selena Gomez & The Scene, “Love You Like a Love Song”

Who Will Win: This one’s more tricky, but since they might want this to end ala prom night, they’d give Male and Female honors to Bieber and Selena Gomez. After all, it’s fan voted. So I’d say Selena squeaks out a win.
Dark Horse: Both Katy Perry (0 for 5) and Rihanna (0 for 2) are still winless in this category, but I’d give the edge over to Perry. % consecutive losses might sting already eh?
Who Should Win: Since this is her sole nomination, I’d be excited to see Selena win this one. I love her video, and it was actually a good one when you look at the technical aspects of it.


* fun featuring Janelle Monae, “We Are Young”
* Carly Rae Jepsen, “Call Me Maybe”
* Frank Ocean, “Swim Good”
* One Direction, “What Makes You Beautiful”
* The Wanted, “Glad You Came”

Who Will Win: One Direction. Nuff said. Do you see how they’re slaying the votes? That’s like Bieber times five.
Dark Horse: Carly Rae Jepsen. This is definitely the song of the summer, and Call Me Maybe has already hit pop culture phenomenon.
Who Should Win: I’d say fun wins this by a hair over Frank Ocean, and yes, One Direction. Where’s Gotye by the way?


* Justin Bieber, “Boyfriend”
* fun featuring Janelle Monae, “We Are Young”
* Maroon 5 featuring Wiz Khalifa, “Payphone”
* One Direction, “What Makes You Beautiful”
* Rihanna, “We Found Love”

Who Will Win: I’d say Bieber in a heartbeat, but like what I said, One Direction is Bieber times five, so I’d give the edge to these Brit guys.
Dark Horse: Justin Bieber.In case Directioners focused on New Artist and Shareworthy award, both the Biebs and 1D can have 2 awards at the end of the night.
Who Should Win: Rihanna. I love the video THAT much.


* The Black Keys, “Lonely Boy”
* Coldplay, “Paradise”
* Imagine Dragons, “It’s Time”
* Linkin Park, “Burn it Down”
* Jack White, “Sixteen Saltlines”

Who Will Win: No idea who’ll actually win here, so I’m going with Coldplay here.
Dark Horse: Linkin Park has been a VMA favorite for so many years despite not surpassing the In the End era. They can still pull off a win.
Who Should Win: Coldplay. I’m always a fan of their videos, and Paradise is no exception.


* Childish Gambino, “Heartbeat”
* Drake featuring Lil Wayne, “HYFR”
* Jay Z, Kanye West, “Paris”
* Nicki Minaj, 2 Painz, “Beez in the Trap”
* Kanye West, Pusha T, Big Sean, 2 Chainz, “Mercy”

Who Will Win: Drake, Lil Wayne. They might give Drake a bone for being one of the top nominees this year, It will also be a one two punch by giving Lil Wayne a moonman too.
Dark Horse: If only both Jay Z and Kanye were confirmed to be of attendance, I’ll predict this in a heartbeat. However, I still think it can win.
Who Should Win: Just the idea of Jay and Kanye collaborating is already worthy of a moonman.


* Kelly Clarkson, “Dark Side”
* Gym Class Heroes, Ryan Tedder, “The Fighter”
* K’naan, Nelly Furtado, “Is Anybody Out There?”
* Lil Wayne, “How to Love”
* Demi Lovato, “Skyscraper”
* Rise Against, “Ballad of Hollis Brown”

Who Will Win: Between her X Factor stint, comeback story, and personal struggles, I think this will be a possible walk away win for Demi Lovato.
Dark Horse: Lil Wayne. There’s no other viable strong contender here, so they might give him the moonman here.
Who Should Win: Kelly Clarkson’s Dark Side just because I like this era of her.


* Beyonce, “Countdown”
* Carly Rae Jepsen, “Call Me Maybe”
* Gotye featuring Kimbra, “Somebody That I Used to Know”
* Justin Bieber, “Boyfriend”
* One Direction, “What Makes You Beautiful”

Who Will Win: The results of this category is visible to the public, and One Direction leads Bieber by near a million.
Dark Horse: Bieber. In case each Belieber multiplied their voting power by ten, they’re still in the game.
Who Should Win: No idea. What is this category even for? But I vote One Direction just because they’re real guilty pleasure.


* Avicii, “Levels”
* Duck Sauce, “Big Bad Wolf”
* Calvin Harris, “Feels So Close”
* Skrillex, “First of the Year”
* Martin Solvieg, “The Night Out”

Who Will Win: Calvin Harris. Between this and We Found Love, they might give one shot to Harris’ own music career.
Dark Horse: Skrillex might gain some momentum for the EDM format.
Who Should Win: I thought David Guetta will get an instant win here, but he’s not even nominated.

Who are your choices for the win? Are you excited about the VMAs tomorrow?

Posted September 6, 2012 by Nicol Latayan in Awards, Music

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